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Back in Utah after the @outdoorretailer trade show with a renewed sense of purpose as an athlete and spokesperson in the outdoor business. Moving the tradeshow out of SLC was a powerful move and a wake up call and a realization that its not enough for us to do our sport and business as usual. We have to be willing to put our necks on the line and take a stand for protected public lands and in the fight against climate change. We have a duty to protect our way of life for future generations. We have to make the outdoors more inclusive and use our privilege to be allies and supporters to people of color and other marginalized groups. We’re not perfect, but it’s refreshing to know what we stand for. As outdoors people, we move forward in unity, mobilized and organized for the challenges ahead. My favorite part of the show was hearing all the strong female voices. My call to action (for all of you who are still reading) is to begin to explore how you can be an advocate for women in your day to day life, and call out injustice even if it doesn’t affect you. Thanks for getting to the end of this long-winded post. 🏽 There’s so much on my mind. I’d love to hear your thoughts. Photo: @justinlfricke