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Here’s the real reason we didn’t have a winter or spring wedding. #TBT to the first time I put on a wedding dress for an @altaskiarea ad in 2010. I was a young and upcoming athlete when the Alta marketing manager at the time, Connie Marshall, asked me to be in this ad. How women are portrayed in ads matters. I loved that she chose to feature one of the female athletes instead of centering it around the male story and point of view, which snowsports marketing so often caters to. Featuring women in ads like this is important to keep women in sports after they get married, which is when we tend to see a dip in women’s participation. Thanks Connie. And wear sunscreen! I like @allgoodbrand
