SIA 2011
I just finished up the SIA Snow Show for 2011 in Denver. For those of you unfamiliar with the snow biz, SIA stands for SnowSports Industries America. SIA is a huge tradeshow where almost every brand related to snow comes and shows off their products to buyers, retailers, athletes and media. This year, I was working at Leki’s booth helping to show off the new line of gloves and poles. Sure, it can be hard to take a few days off skiing during the middle of my season but I personally enjoy being involved in sales. As athletes, we always have tons of ideas and opinions about what we like, what colors are the best, what to wear and how to wear it. Working at a sales event like SIA lets me get in touch with buyers of real shops across the US and I love talking to them about what sells and what doesn’t and why. It gives me an extra edge as I go forward as a designer and marketing and sales consultant.
Here are some pics from my travels:
Denver International Airport is an impressive building.
Solar farm on the way into downtown. I hope Salt Lake can start using more renewable energy!
Me on the Leki booth!
Larimer St. in downtown Denver. I love the canopy of lights! I was so impressed by all the restaurants and nightlife in Denver.
SIA Fashion show
Alexa Miller’s photography collage on the SunIce booth. I was the producer on this shoot and I love how it turned out!
Outside the Convention Center. Forrest and his Jones Splitboard. The Big Blue bear! Melanie McLean from Leki and me held it down at the Leki booth. Arian Finch from Atomic and me!
Working at the show is exhausting but overall, I had a wonderful week connecting with industry friends, new and old.
